Communication Consultants for the Solar Industry

ElectricSun’s core technology is original writing

How many times have you read, “We are passionate about what we do;” or “We are a leading provider of mission critical solutions for..?” Have you noticed that most companies’ promotional materials, web sites, newsletters, or even technical manuals have the same tone and use the same jargon? Like a plastic flower they have no energy.

Your unique voice is what will penetrate

You and your company are unique. No one has ever done exactly what you do, the way you do it, using the team you do it with. ElectricSun can help you express your distinctive character.

The art and technology of penetrating the mind and feelings of the business reader is the same as for your family and friends: simple openness to what you are and what you do. Clear concise expressions naturally follow, manifesting what you and your company offer into words and visual images.

The first thing that should come through in your communications is your openess. This establishes a foundation of trust and a direct connection to the same level of energy in whomever you want to communicate with.

Create an environment that empowers customers to break boundaries

With this foundation you can then find out if your services or products are what a potential client needs. You will stand out from competitors because you’ll be addressing customers at a level where their business needs meet their personal needs.

You’ll be inviting them into an environment where they can unfurl their creativity and enhance their identity through involvement with your company. That is what they really want.

They are just like you. Communicating at this energetic level is ElectricSun’s specialty.

Create a "Sport"

Botanists encountering a unique plant sprouting in a garden of lookalikes sometimes refer to it as a “Sport,” something new and refreshing. Being different, they naturally take a special interest in it.

ElectricSun can assist you in raising your communications from lookalikes to a Sport. Working together we can create materials that will make you feel, “Yes. This is what I wanted to say,” and make your customers feel, “Yes. This is the company I was looking for.”